Live Lush 99.5 FM Singapore

Live Lush 99.5 FM Singapore Independent Music

About Lush 99.5 FM Singapore

Lush 99.5FM will be stopping transmission on 31st August at 1159pm after 13 years. Whilst we have built a loyal core of followers, the listeners, who are supporters of local music, we have not managed to grow the base of listeners enough to sustain the operating costs of the station. But we are as passionate as you are about local music so we have put in place the Singapore Sounds project, which will feature local music, artists and gigs on other music stations, 987 and 938LIVE, as well as on 8days.sg. We hope you'll continue to show your support for the cause through these channels. In true form we'll be celebrating all things local in the month of August so keep your ears and eyes peeled.

Lush 99.5FM Your Indie Music Station is a radio station with a distinct brand of music: A mix of Chill-Out, Urban, Vocal Jazz, Nu Grooves and Deep House. Lush 99.5FM is the first radio station in Singapore to be located in a shopping mall (Orchard Central #02-02)and is also the first MediaCorp radio station to move out of Caldecott Hill.

On air since 2004, Lush Radio is a radio broadcaster dedicated to music contents such as Indie, Independent, Electronic music, to mention just a few. Its team of professionals includes Dr. Loretta, Vanessa, Ross, Tracy and Chris Ho.

Broadcast area : Caldecott Broadcast Centre,
Slogan :
Sexy. Sensual. Smooth. ( 2005 - 2011 ) Welcome Back to Radio ( 2011 - 2013 ) Your Indie Music Station ( 6 January 2014 - present )
Frequency : 99.5 MHz
First air date : 31 December 2004
Format Music : Alternative, Local, Urban AC, Indie music, Chill-out music, Deep house, Easy listening
Bahasa( s ) : English
Owner : MediaCorp Radio ( MediaCorp )
Website : http://www.ilistentolush.com/

Live Lush 99.5 FM Singapore
Independent Art, Music, Life

Lush 99.5FM to cease transmission

17 Jul 2017 03:58PM
(Updated: 17 Jul 2017 04:44PM)

Mediacorp on Monday (Jul 17) said it will discontinue transmission of Lush 99.5FM from Sep 1 as part of a rationalisation of its network of radio stations.

Lush began in 2004 and was positioned as an indie music station. It gradually built a niche following but the station’s audience has steadily declined over the years to about 50,000 weekly at present, Mediacorp said in a statement. And despite efforts to increase the number of listeners, the station has consistently garnered the lowest audience among the company's radio stations.

Lush listeners are increasingly being served online and on alternative platforms.

Mediacorp said it has decided to focus on growing overall listenership by consolidating its resources and efforts on its five other English stations.

At the same time, it will incorporate key elements of Lush’s unique brand of entertainment in the mix of content featured on those stations, it said.

New programming plans and a renewed line-up will be announced later this year.

A key part of Lush’s programming was to support the local arts and music scene, Mediacorp said.

"This will continue despite the closure of Lush. In fact, local content will be given strong prominence in Mediacorp’s new Singapore Sounds initiative which will be launched on 987 – which will feature home-grown artistes and mainstream local music – and on 938LIVE, which will feature independent artists.

"There will be prominent coverage on the stations’ respective social media platforms and 8days.sg. The Singapore Sounds initiative also aims to connect industry players and encourage them to organise events that interest and resonate with local audiences."

It added that local musicians will also be featured on key Mediacorp programmes on Toggle and television, such as during the Countdown show.

Mediacorp said "it is grateful to all listeners who have supported Lush 99.5FM through the years".

Source: CNA/aa

Live Lush 99.5 FM Singapore